Creating, Optimizing, and Protecting Your Facebook Business Page

Your business page on Facebook is attached to your personal profile so Facebook knows who owns the page, but its separate presence allows you to market your brand. they need plenty of features not available to profiles, including analytics, advertising, and post scheduling. Here’s the way to make sure you found out your page for fulfillment .

Adding a Profile Photo

Your profile photo are often any number of things.

A photo of a physical product you sell or a representation of a service you offer. knowledgeable photo of yourself if you’re the face of your business. Your logo. Even an attempt of your headquarters.

Whatever you select , keep the composition simple and simply recognizable. Ideally, you’ll want the photo to be sized at 180 x 180 pixels. you'll use a free tool like Canva or GIMP 2 to assist you with the method .

Once you’re done, attend your page and click on on Add an image .

Adding a canopy Photo

The process for adding a canopy photo is nearly an equivalent as adding a profile photo, with one difference – the size for a Facebook accounts cover photo are 828 x 315 pixels. It’s also important to recollect that the mobile-friendly area falls within 560 x 315 pixels.

When you’ve found a picture , click Add a canopy Photo within the upper-left corner of the duvet photo space.

Call-to-Action

What does one want people to try to to on your Facebook page? check in for a giveaway or newsletter? Buy something? Access your website

• Create a call-to-action button to offer them a simple thanks to do so – here’s how.
• Click on Add a Button under the proper corner of your cover photo.
• Choose the sort of ordinary button that most closely fits what you would like to try to to .
• We’d recommend at the very least adding a Get in-tuned button and a Learn More button.
• Description

The description area tells people what your page is about. The more information you give potential new followers, the likelier they're to stay around. You’re limited to 155 characters, and therefore the description shows up in search results, so you’ll want to believe how potential followers might look for a product or service.

Username

We’d also recommend customizing your Facebook URL with a singular username. Match it to your brand.

Optimizing Your Facebook Page Preview

When someone hovers over your Facebook page, it displays a page preview. This helps potential customers learn more about your business, whether they’re seeing it as a billboard or seeing content someone shared from your page. They also see this preview once they hover over linked brands and businesses during a personal profile’s About section.

• Confirm the knowledge in your page’s About tab is complete. This includes a summary and website link.
• Confirm your call-to-action and messaging options.
• Ensure your page is collecting and promoting positive Facebook reviews if relevant.
• Curate the content you upload to your page in order that the thumbnails and pictures are a part of a  beautiful mosaic – they seem below your preview.
• Concentrate to Facebook Insights. It can tell you whether or not your efforts to optimize your Facebook page preview are successful.

Facebook Location Pages

If you use physical storefronts, Facebook allows you to make separate location pages for every of your outlets. These pages can all be easily connected to your main brand, making it easier for users to seek out stores and offices that are near them. Here’s the way to roll in the hay .

1.  Log into Facebook’s Business Manager, found here.
2.  Select your page from the drop down menu at the upper left.
3.  If your main page has an address, you’ll got to remove it before continuing or add it as a location.
4. Click add locations. You’ll have three options – manually typing an address, uploading a CSV file, or migrating an existing page. We’d recommend the primary for smaller businesses with 1-10 locations, and therefore the second for larger organizations.
5. Check each location page you’ve uploaded to make sure there are not any details missing. especially , confirm you include a telephone number , hours of operation, and website address.
6. If you've got the time, write a quick story for every of your pages that give them a touch more context.
7. it's going to be worthwhile to switch which posts from your brand page are displayed on location pages – the default is that they're going to display only a location page doesn't have its own posts.
8. Work together with your team to plan organic, local content for every location page, complete with locally-targeted ads.