It involves understanding your audience, their problems and motivations, and strategizing how best to not only reach them, but interact with them in meaningful ways. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales.
1. Determine Your Audience
Now take that a step further. Mine your customer data for information to point you within the right direction. Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or even you've got access to a database of your shoppers’ zip codes, which may prove helpful when it involves targeted ads. Better yet, you’ve likely had in-store conversations together with your customers, going to know them, their preferences and their buying motivations. This information is invaluable.
Now, assemble this info and flesh out buyer personas, or fictional representations of who your customers are. One persona could be “Melanie the Mom,” who leads a busy child-centered life and wishes access to stylists who can hamper on the time she spends buying herself. Another could be “Acasha the Ambitious,” who loves maintaining with fashion trends and is usually in need of a replacement outfit to wear to social gatherings. These personas assist you frame the social media content you create, ensuring you're always creating content together with your key customers in mind.
2. Pick Your Social Platforms
For instance, if you’re a destination marketer tasked with getting new visitors to your city, and research tells you children are getting more influential during a family’s vacation decisions, you would possibly consider TikTok, where nearly 26% of users are under 24 years old.
To get you started on the proper path, Sprout Social compiled a roundup of demographic data for platforms like Facebook Accounts, Twitter, YouTube, and SnapChat.
3. Develop a Hashtag Strategy
You can continually test this, adding in one new hashtag every once during a while to measure content performance. Social media scheduling tools like Sprout Social and SOCi assist you determine your best-performing hashtags, so enlist some paid help if you would like to double down on those hashtags which will bring the proper customers your way.
4. Follow a Content Calendar
5. Create Consistent ContentSuccessful brands have logos, fonts, and colours that provide a uniform look and feel to the content they create. a bit like you wouldn’t have 10 different fonts on your company’s website, you wouldn’t have 10 fonts throughout your social media content. Consider keeping all of your brand assets in your brand style guide and pertaining to it often.
If you’re not a trained graphic designer but got to create dynamic social media content, try tools like Canva and Piktochart, which permit you to save lots of brand colors, fonts, etc., and simply resize a graphic to suit the recommended dimensions for any social platform. There also are tools which will assist you put together professional-looking Facebook ads and Instagram ads.
6. Make Use of Customer Databases
Already have a customer database from, say, your list of email subscribers? Now you’re cooking. Customer databases are invaluable on social media. one among our favourite tips is to require your database, import it into Facebook, and make a custom audience of Facebook users you'll target with ads. the very fact that these people already follow you thru another avenue means they like your brand and will be even more receptive to your marketing efforts.
7. Add Value For Your Audience
Don’t use social platforms as an ad , posting content then ignoring the engagement factor. In fact, you ought to n’t engage only with those commenting on your posts; you should hunt down similar audiences online and have genuine conversations with those people too. Monitor hashtags from your industry and see what others are saying about similar products and services. Maybe there’s how for you to assist those that don’t even realize your brand yet?
8. boast User Generated ContentKnown within the digital marketing biz as UGC, user-generated content may be a valuable tool for social media marketers. You’re doing something right when people create their own positive content around your brand.
9. Gauge Interest From Your AudienceWe’ve already talked about having valuable conversations together with your audience, but have you ever ever considered using social media to glean valuable business information? Your audience is usually able to cut in with ways to form your products and services better. All you've got to try to to is ask.
Look at Jeni’s Splendid Ice Creams, for instance. This Instagram accounts post shows a fun thanks to get your audience to comment with their favorite flavors, giving your company an honest idea of where to focus their efforts.