Ways to extend Engagement On Your Facebook Page

Buddy Media’s study found that out of the 86% posts that go live from Monday to Friday, the user engagement tends to peak on Thursdays and Fridays. Content published between Monday and Wednesday recorded a 3.5% below average engagement rate. KISSmetrics suggests that 1 pm is that the best time to form a post on Facebook if you’re trying to find shares, whereas, 3 pm is ideal for businesses aiming for higher click-through rates.

Depending on the industry you’re in and therefore the quite product or services you offer, your recommended timing may vary. for instance , consistent with Argyle Social, B2C businesses are expected to realize better engagement rates on the weekends.

Adopt a ‘trial and error’ approach to ascertain what resonates together with your audience to make a publishing schedule that your team can adhere to. Use ‘Facebook Insights’ to work out when most of your followers are online to extend your number of likes, comments and shares.
Invest in native videos:

A Socialbakers research study that included 4,445 business pages and quite 670,000 posts concluded that video content drives 2x more traffic (compared to images) by garnering a mean organic reach of 8.7%.

Facebook users watch nearly a 100 million hours worth of videos a day , which also explains why 73% of marketers are now spending their time producing engaging video content to grab eyeballs. Whether you would like to require your customers behind the scenes or experiment with educational content, videos are easily the key to making sure better engagement rates for your brand.

Here are a couple of tips to assist you get started:

Consider quality right from the primary frame: Since most Facebook users choose the auto-play functionality for the videos that appear in their feed, you ought to lead with visuals or imagery that’s bound to catch the viewer’s eye.

 Invest in exclusive video content: While you'll upload videos from other creators (with permission) to your page, post exclusive video content ideated and created by your team attracts more viewers, since they're rewarded with something that’s difficult to seek out anywhere else.

 Offer appropriate context: Pull out a key moment or quote from the video and use it as a text component for your post to line expectations for the type of content the viewer can expect if they were to continue watching.

Use Facebook Live to receive 3x more views:

On average, people spend 3x longer watching a Facebook Live session compared to a native video, leading to higher conversion and engagement rates. Between January and should 2016, there was a 300% increase in media companies that were using Facebook Live to push unique, attention-grabbing content to psych up their product releases, create awareness around upcoming events, connect directly with their audience in real-time and drive traffic to their landing pages, among other things.

For example, Target used Facebook Live to host an unscripted talk-show to encourage conversation about college dorm decor during the back-to-school season.

On the opposite hand, The Weather Channel uses Facebook Live pretty often to answer questions from viewers regarding a selected tornado or hurricane.

Analyze your content performance to optimize your posts:

With Facebook Accounts Insights, you'll get an in-depth understanding of your audience, measure the success of your content, track page views, monitor post reach and stay top of metrics important to you. With all this data in hand, you’ll be during a better position to work out the precise sort of content that resonates together with your audience, so you'll make informed decisions about your social media strategy.

Whether you’re getting to create brand awareness, drive traffic to your eCommerce platform or promote events, building and maintaining consistent audience engagement on Facebook goes beyond ‘try everything and see what sticks’. once you have access to more meaningful insights associated with your content and audience, you’re better equipped to tailor your posts to be more successful. for instance , if your audience is both women and men, but you discover that ladies engage more often with the content you publish, then you'll focus some time , resources and efforts on the audience sub-set that’s more likely to ‘convert’.

If you’ve been battling driving engagement on your Facebook page, we hope the above pointers can assist you change things up for the higher . Remember, you would possibly not see instant results with these tactics, so don’t feel discouraged if you don’t see a clear increase in engagement immediately. While understanding current trends and best practices in marketing is suggested , don’t be during a rush to include an approach that a competitor has successfully implemented. Keep an open mind and experiment with content frequently to seek out what works for your brand.