The 5 Best New Social Media Marketing Strategies

Tested Social Media Marketing Strategies

The strategies below are tried and true and can likely still be used successfully well into the longer term .

1. Producing Diversified Content Types

It are often easy to seek out yourself only posting pictures to Instagram, only posting short tweets to Twitter, and so on. Yet, on hottest social media platforms, you'll and will post various sorts of content including blog posts, videos, photos, infographics, and more. Why?

For one thing, producing an equivalent content type endlessly can bore your audience, which might keep you from reaching your goals. an equivalent outcome could come if you produce a content type that only resonates with some of your audience or, worse yet, that doesn’t resonate in the least .

By varying what you post, you'll determine the simplest content types for your audience and more easily appeal to all or any subsets of it.

2. Provide Education

Regardless of what your goals are, providing education is nearly always the simplest foundation to assist you reach themseIf you provide valuable information and/or practical advice, people will look to you as an authority and, in time, may become loyal customers.

You can educate your followers directly on social media or by using your accounts to direct interested ones to educational resources like blog posts, white papers, webinars, and therefore the like.

3. Do More Storytelling & Less Promotion

Taking the tutorial approach means doing more teaching than selling. Storytelling isn't much different and, in fact, are often educational in nature. However, the facility of storytelling lies not in teaching people things they didn’t know, but in relatable characters and situations, or a minimum of characters and situations that evoke emotional responses. Such responses spur action, often far more effectively than shameless and constant self-promotion on social media.

4. Try Influencer Marketing

Partnering with respected and well-connected influencers may be a wise idea for several reasons. Two of the most benefits are as follows: It boosts your credibility and it gives you access to a wider audience, both of which may make your social media marketing strategy infinitely simpler .

5. Leverage the keenness of Loyal Customers

Powerful in their title are your most loyal customers, which have the potential to become brand advocates. they will increase awareness of your brand and supply powerful social proof, helping other consumers to create trust in your business much more quickly than they otherwise might.

Social media is a superb tool when within the hands of motivated brand advocates. But, of course, it’s up to you to try to to the motivating. you would possibly try: posing for reviews on social networks like Facebook accounts and Google Encouraging the submission of positive user-generated content, which may then be utilized in your social media campaigns Interviewing satisfied customers and sharing their stories on social media Holding contests and offering incentives, which might motivate people to spread the word about your business on social networks of your choice.

The 5 Best New Social Media Marketing Strategies

As illustrated above, many strategies utilized in the past can still be effective within the upcoming year. Yet, you want to acknowledge that, as trends and technology evolve, the implementation of latest strategies may be a must. So what social media marketing strategies might you set into your arsenal?

1. Virtual and Augmented Reality

Immersive experiences are getting more and more appealing to consumers. As a result, both computer game (VR) and augmented reality (AR) are increasingly being explored as marketing tools. Either through complete immersion experiences thatexclude the physical world (VR) or through digital elements added to a live view (AR), several brands are increasing audience engagement.

Leveraging mobile cameras during this way can allow your potential customers to know and knowledge your products, services, then on as they might actually . With what result? you'll directly influence their buying decisions, which might have obvious benefits to your business.If you haven’t already, it’s time to significantly consider how you'll incorporate.AR and/or VR into your social media marketing strategy to succeed in your goals in 2019.

2. Live Streaming

Admittedly, live streaming has been on the scene for a few of years now. Yet, it's a rightful place on this list and deserves more of your focus. Why? Upwards of 80% of brand name audiences prefer live video to blog posts and social posts.

As video, generally , continues to rise in popularity, you'll make certain that that preference will only grow stronger. So now's the time to urge started with, focus more heavily on, and master live streaming.

3. Vertical Videos & Social TV

Many social platforms are now placing emphasis on vertical videos since we use our phones vertically most of the time anyway. This latest focus goes hand in hand with something else that’s on the rise—social TV.At the forefront of this trend currently is Instagram with the recent release of IGTV, which allows users to make channels and post long-form videos there.

Youtube Accounts TV and Snap Originals also are similar sorts of social TV, although they're not currently available to the masses. Even still, vertical and long-form videos are still worth some time to make , especially if you market your business through Instagram and are willing to offer IGTV a try.

4. Increased Humanization

People respond strongly to people. By humanizing your brand on social media, you'll make your marketing strategy that far more effective. How are you able to set about this? in fact , you ought to interact with followers the maximum amount as possible by responding to comments, using user-generated content, and therefore the like.

Those things have long ago been encouraged.Yet, it’s now more imperative than ever that you simply spotlight your team members and their stories, log off on your social media posts, and connect each SMM effort back to your unique brand story.

5. Chatbots

Also along the lines of humanization is that the use of chatbots, which can little question become more widespread on social media within the coming year. These bots are often wont to start conversations, encourage unlikely sales, answer questions, and supply individualized customer service and support.By implementing this social media strategy while still relatively few are using it, you'll dramatically boost your appeal and your SMM results.