- HubSpot's Website Grader
- Google's Webmaster Tools
- Ahrefs
- Woorank
- Check My Links
- BuzzStream
- Moz's Pro Tools
- Linkody
- UpCity's SEO Report Card
- SEMrush
- Screaming Frog's SEO Spider
- Found's SEO Audit Tool
- Remove'em
- Varvy's SEO Overview Tool
HubSpot's Website Grader
Cost: Free
Purpose: Website Audit
Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover program optimization opportunities. Because tons has changed since then, the corporate has released a replacement and improved version of the tool.
Website Grader is a web tool that generates personalized reports supported the subsequent key metrics:
Performance. The tool will analyze your site's page size, requests, speed, and similar key SEO metrics.
Mobile Readiness. The tool will see if your website is mobile-friendly in terms of responsiveness and viewport settings.
SEO. The tool will determine if your website is straightforward to seek out -- both by humans and bots. This determination will take factors like page titles and meta descriptions into consideration.
Security. The tool will search for things like an SSL certificate. This is how to convince visitors that your site is both authentic and safe for contact information submissions.
All you would like is your website URL and an email address to urge started. Simply connect your information and you'll expect a score (1-100) also as an in depth report during a matter of seconds.
Google's Webmaster Tools
Cost: Free
Purpose: Website Analysis
For example, Google's Fetch as Google tool allows you to ascertain a specific URL as Google sees it, which is critical when troubleshooting for poor SEO performance. the knowledge returned can assist you modify the page in question for better results, and may even assist you isolate problematic code once you believe your site's been hacked.
Another great feature of Google Webmaster Tools is PageSpeed Insights. This SEO tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassing desktop searches, page speed is becoming increasingly important to businesses that want to carry on to their visitors.
Ahrefs
Cost: $99/mo for Lite Plan
Purpose: Keyword Research & Website Audit
Ahrefs is a complicated SEO resource that examines your website property and produces keyword, link, and ranking profiles to assist you create better decisions on your content. Four of its main tools are:Site Explorer, which shows you the performance of specific webpages on your website.
Content Explorer, which allows you to look high-performing webpages under specific keywords and topics.
Keywords Explorer, which generates the monthly search volume and click-through rates of specific keywords.
Site Audit, which crawls specified verticals within your domain and divulges variety of technical issues at the page level.
Dashboard of Ahrefs, an SEO tool for performing keyword researchWhen using the Keyword Explorer, Ahrefs also will produce the "parent topic" of the keyword you searched , as you'll see within the screenshot above, underneath the Keyword Difficulty meter. A keyword's parent topic may be a broader keyword with higher search volume than your intended keyword, but likely has an equivalent audience and ranking potential -- supplying you with more a valuable SEO opportunity when optimizing a specific blog post or webpage.
Woorank
Cost: Free 14-day trial, then $49/mo for a professional Plan or $149/mo for a Premium Plan
Purpose: Website Audit
Woorank's in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes under consideration the performance of existing SEO initiatives, social media, usability, and more.Each report is split into eight sections:
- Marketing Checklist
- SEO
- Mobile
- Usability
- Technologies
- Social
- Local
- Visitors
Check My Links
Cost: Free
Purpose: Link Optimization
To ensure that your links on a webpage -- whether external or internal -- actually work, consider Check My Links.This broken-link checker makes it easy for a publisher or editor to form corrections before a page is live. believe a site like Wikipedia, for instance . The Wikipedia page for the term "marketing" contains a whopping 711 links. Not only was Check My Links ready to detect this number during a matter of seconds, but it also found (and highlighted) seven broken links.
The tool highlights all the great links in green, and people that are broken red, making it easy to identify those that do not work or are not any longer active.
BuzzStream
Cost: Free 14-day trial, then paid plans from $24/mo
Purpose: Link Building
BuzzStream could be the foremost inexpensive thanks to manage your outreach to the people that can provide inbound links to your website.Although backlinks to your website are critical to ranking well on Google, the outreach you are doing while link building can feel tons like cold calling.
BuzzStream makes it easy to research the acceptable people, come up with effective email messages, and track who's accepted each link request. Your link building queue looks like this:
BuzzStream helps you identify candidates for outreach supported their industry and the way engaged they're across various social networks -- so you recognize who are going to be most receptive to your backlink request and boost your ranking on Google.
Moz's Pro Tools
Cost: Free 30-day trial, then paid plans from $99/mo
Purpose: Website Analysis
The Moz Pro subscription is an all-in-one tool for increasing your business' search ranking. Moz's collection of research tools provides subscribers with the resources they have to spot SEO opportunities, track growth, build reports, and optimize their overall efforts.For example, the Crawl Test tool employs Moz's own web crawler, RogerBot, to research up to 3000 links on a given URL. Once completed, users then receive an email report that details the info for every page the location links to.
This is super helpful if you are looking to spot "crawlability" factors, like duplicate content and redirects that would be influencing your SEO performance.
Linkody
Cost: Starts at $15/mo
Purpose: Backlink Tracking
The best thanks to understand the performance of your off-page SEO is by having an honest overview of your backlinks. Linkody allows you to get , track, analyze, and disavow backlinks all from an easy-to-use interface.Aside from that, the tool checks your links 24/7 and informs you of any change so you'll take immediate action just in case a link is lost or broken.
Another feature of Linkody is its ability to “spy” on your competitors’ backlinks. Simply enter the URL of your competitor and let the tool do pull all the links and metrics. the knowledge returned will assist you discover niche-relevant, high-quality backlink opportunities for your brand.
The tool gives you useful insights for the foremost important metrics when it involves backlink tracking, like the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and tons more.
Furthermore, you're ready to create white-label reports which will be shared together with your team and/or clients to urge a far better idea on your backlink distribution and your link building progress.
UpCity's SEO report
Cost: Free
Purpose: Share of Voice
SEO report by UpCity allows you to analyze your website to work out how it stacks up against your competitors.In exchange for a touch of your contact information, SEO report will serve a report that covers the following:
Rank Analysis. A snapshot of where your website ranks on Google, Yahoo!, and Bing. Your ranking is predicated on the most keyword you decide on when putting information in to create the report.
Link Building. an in depth account of the amount of internet sites that link back to your site.
On-Site Analysis. a glance at how successful you were in incorporating your main keyword throughout your site.
Website Accessibility. a neighborhood focused on your site's load time and simple accessibility for crawlers.
Trust Metrics. an summary of your site's level of trust or authority.
Current Indexing. a sign of what percentage of your site pages are indexed.
SEMrush
Cost: Free
Purpose: Keyword Research
SEMrush may be a super elaborate dashboard that reports on the performance of domains as an entire and their specific pages. the web site offers numerous toolkits, one of which is an SEO toolkit.Below is one among the toolkit's flagship features, allowing you to connect an internet site page to ascertain for what keywords it's ranking, what the page's rank is for that keyword, the keyword's monthly search volume, and more.
The rest of the SEO toolkit allows you to match your page performance to competition, analyze backlinks from other websites to your site (also referred to as link building), research appropriate keywords, and cash in of comparable on-page SEO opportunities.
Screaming Frog's SEO Spider
Cost: The LITE version is free (with limitations*), and therefore the paid plan is $160/year
Purpose: Website Analysis
The Screaming Frog SEO Spider may be a search marketer's ally .Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process -- especially for larger websites. It could take hours or days to manually evaluate an equivalent URLs.
The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you'll export any or all of the info into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to watch your links or rankings for specific keywords -- you'll simply create a .csv file from your spreadsheet, make a few adjustments for the right formatting, and upload it to those tools.
*Pricing limitations include: you'll only scan 500 URLs per website, and you do not have full access to configuration options and ASCII text file features. To remove these limitations, users can buy a 12-month license for around $160/year.
Found's SEO Audit Tool
Cost: Free
Purpose: Website Audit
Want to rise above your competitors on program results pages?(Who doesn't?)
The SEO Audit Tool by Found is an easy-to-use tool for marketers looking to spot (and solve) common SEO errors on an internet site .Simply enter your URL and receive a moment automated SEO audit of your site.
Found's SEO Audit Tool is weakened into three main parts:
Technical issues. This reports on factors like domain canonicalization and XML sitemaps.Content issues. This focuses on influential factors like keywords and meta data.External link analysis. This aims to guage the number and quality of external links.
Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.
Remove'em
Cost: $249 per domain or a subscription option starting at $99/mo
Purpose: Link Building
Have you ever purchased links? Spammed the comments section on a string of blogs using an equivalent message and link? If so, we'll forgive your bad judgment just this once ... but Google won't.Artificial or unnatural links have the potential to significantly hurt your search ranking. to wash them up, inspect Remove'em:
This helpful tool scans your backlink profile and turns up an inventory of contact information for the links and domains you will need to succeed in bent for removal.
Alternatively, the tool also allows you to export the list if you would like to disavow them using Google's tool. (Essentially, this tool tells Google to not take these links under consideration when crawling your site.)
Varvy's SEO Overview Tool
Cost: Free
Purpose: Website Audit
This SEO auditing tool provides users with information regarding their domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more.The comprehensive report is ready in but a moment , and dives deep into different aspects of your website's performance. You'll notice that the tool employs green checks, red Xs, and yellow exclamation points to denote the severity of the difficulty .
This section of the report focuses on the strength of the pictures your website employs by analyzing the alt text. If you're using too many words, missing alt text, or the alt text appears weak, the tool will notify you in order that you'll make any necessary changes.
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